Univers Fractal

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Fractal Analysis · Personal Development · Educational Design

Services Delivered

Online and Print Graphic Design·Web Design·Copywriting·Social Media·Blogging

Research & Documentation

Period 2020 — present

Univers Fractal is a one-of-a-kind Romanian platform founded by Mădălina-Ștefania Apostol, a systems engineer specialised in Fractal Theory and Fractal Algebra. The project bridges mathematics, neuroscience and personal development into a structured set of services designed to help adults, teenagers, children and organisations identify their unique pattern and align with their fullest potential. Core offerings include fractal analysis of multiple intelligences (IQ, EQ, GQ, SPQ, CQ, SQ), crisis management through fractal mathematical modelling and the design of personalised educational pathways.

Oaza Advertising has been part of the Univers Fractal journey since its earliest years, contributing to the online visual identity system, developing the resource blog from concept to content and creating a full suite of print and digital materials to support sessions, events, and community growth across Romania.

Blog & Web Design

Web Design·Copywriting·Research & Documentation

Blog & Web Design

We designed and developed the Univers Fractal resource blog: a content-driven platform built to educate, attract and convert. The blog features a series of ten in-depth articles covering topics ranging from multiple intelligences and fractal psychology to education, consciousness and the future of work. Each piece was fully researched and written to translate complex scientific and philosophical concepts into accessible, engaging reading for a non-academic audience.

For full articles, please be welcomed to access the blog.

NOTE: High-fidelity mock-ups created using authentic screenshots, with grids rendered via AI for streamlined execution and efficiency.

Univers Fractal — blog and web design mock-up

Graphic Design

Print Design·Event Materials·Social Media Graphics

Flyer — A5, double-sided

A double-sided A5 flyer promoting in-person multiple intelligences evaluation sessions in Cluj-Napoca. The front leads with a bold typographic hierarchy against a dark visual, positioning the service as both scientific and experiential. The back presents social proof through client testimonials alongside a clear service overview and contact details.

NOTE: High-fidelity mock-ups created using authentic screenshots, with grids rendered via AI for streamlined execution and efficiency.

Univers Fractal — A5 double-sided flyer mock-up

Event poster

A large-format event poster announcing multiple intelligences evaluation sessions in Târgoviște. The design uses an immersive fractal vortex visual paired with high-impact typography to communicate urgency and depth. Created to work both as a print poster and a digital asset across social platforms.

NOTE: High-fidelity mock-ups created using authentic screenshots, with grids rendered via AI for streamlined execution and efficiency.

Quote graphics — Facebook series

A recurring template series of inspirational quote graphics for Facebook, featuring thinkers aligned with Univers Fractal's intellectual universe, from Constantin Brâncuși and Howard Gardner to Daniel Goleman and Albert Einstein. Each piece uses a consistent hexagonal layout, branded backgrounds, and a signature soundwave motif to build visual recognition across the feed.

Univers Fractal — Facebook quote graphics series mock-up

Article promo graphics — Facebook

A set of promotional graphics announcing new blog article launches on Facebook. Each visual pairs a strong headline with a thematic background, driving traffic to the resource blog while reinforcing the brand's positioning at the intersection of science, consciousness and personal development.

NOTE: High-fidelity mock-ups created using authentic screenshots, with grids rendered via AI for streamlined execution and efficiency.