STK.wear

Trends for Friends

Hand-Painted Custom Streetwear

Services Delivered

Concept·Online and Print Graphic Design·Product Labelling·Digital Content & Social Media·Brand Activation·Copywriting·Video Production — Filming & Editing

Period 2024 — present

STK.wear is a Romanian custom streetwear artist going on a single premise: every piece is one of a kind. Working with airbrush, brush, bleach and long-lasting colors built to last wash after wash, STK.wear transforms premium cotton blanks into wearable art. He covers a wide creative range: hyper-realistic animal portraits, conceptual nature illustrations, cosmic characters, urban motifs and fully custom pieces.

The brand serves a wide creative spectrum: streetwear enthusiasts looking for a one-of-one statement piece, individuals commissioning deeply personal custom orders and organisations seeking distinctive event apparel or unique uniforms, including collaborations such as the custom collection created for Atelierul de Balet Cluj.

Oaza Advertising joined the STK.wear journey at the foundation, developing the logo, tagline (Trends for Friends), brand color palette, product labels and stickers and building the brand's ongoing Instagram presence. From identity system to content strategy, our role has been to give a handcrafted, artist-led project the visual language and digital consistency it needs to grow.

Graphic Design

Logo Design·Label & Sticker Design·Product Labelling

Logo Design

The STK.wear identity is built around a single, immediately recognisable symbol: an airbrush gun rendered in detailed sketch style, paired with the STK.wear wordmark in a custom calligraphic script. The illustration functions both as a logo mark and as a statement of craft: the tool of the trade, front and centre, leaving no ambiguity about what the brand does or how seriously it takes its process.

The identity was developed in two versions: white on transparent for dark garments and dark backgrounds, black on transparent for light applications, ensuring maximum versatility across product labels, stickers, social media and printed materials.

NOTE: High-fidelity mock-ups created using authentic screenshots, with grids rendered via AI for streamlined execution and efficiency.

Label & Sticker Design

The STK.wear packaging identity was built around the same raw, street-level energy as the brand itself. The front label centres the full logo: the bold, graffiti-style STK lettering with the airbrush illustration cutting through it, on a vivid acid green background with ink splatter details that reference the spontaneity of the hand-painting process. The reverse carries the tagline Trends for Friends in a typewriter-style typeface, grounded and deliberate, alongside the Instagram handle.

The same visual system was extended to stickers applied to raw paper bags used for packaging, creating a cohesive unboxing experience that feels intentional from the first touch. Every color, texture, typography, splatter, reinforces the same message: this is handmade, this is one of a kind, and it was made for you.

NOTE: High-fidelity mock-ups created using authentic screenshots, with grids rendered via AI for streamlined execution and efficiency.

Digital Continuity

Digital Content & Social Media·Strategy & Concept·Copywriting·Video Production — Filming & Editing

Oaza Advertising built and manages the STK.wear Instagram presence, from account creation and profile setup to ongoing content production and community communication. We cover the full production pipeline: product photography, reel filming and editing, caption writing and SEO. We also designed and produced the Instagram Highlights covers, creating a consistent visual entry point for new visitors to the profile. Every piece of content is produced with the same attention to craft that defines the products themselves, showcasing not just the finished pieces, but the process, the detail and the story behind each creation.

Instagram Social Media Communication