Muse Bistro & Wine Bar

Fine Tastes · Good Vibes · Full Glasses

Mediterranean Bistro · Wine Bar · Bucharest

Services Delivered

Concept·Online and Print Graphic Design·Product Labelling·Digital Content & Social Media·Brand Activation·Copywriting

Period 2013 — 2016

Muse Bistro & Wine Bar was a quietly iconic spot in the heart of Bucharest. A basement bistro on Strada Paris 17, steps away from Piața Victoriei, that brought together the warmth of a Greek taverna, the laid-back elegance of a French bistro and the cosmopolitan energy of a contemporary restaurant. Mediterranean at its core and French-inflected in spirit, Muse was a place for fine tastes, good vibes and full glasses, exactly as its tagline promised.

Oaza Advertising joined Muse from the very beginning, building the brand from the ground up and staying through three years of growth, reinvention and over forty Friday night concerts. When the bistro closed its doors in November 2018, it left behind a loyal community, a distinctive visual identity and a Bucharest that was slightly better for having had it.

The materials and events featured here represent only a fraction of the work delivered over three years of collaboration.

Branding

Brand Identity·Logo Design·Tagline·Signage Production

Brand Identity & Logo Design

Muse Bistro & Wine Bar arrived with a clear personality and needed a visual language to match. Oaza Advertising developed the complete brand identity from scratch: logo system, color palette, typography and all graphic elements that would carry the brand across print, digital and physical space.

The logo was designed in two versions to ensure versatility across applications: a light version for dark backgrounds and a dark version for light surfaces. The tagline "Fine Tastes · Good Vibes · Full Glasses" was conceived as a direct expression of the bistro's spirit: unpretentious, friendly, warm and memorable.

Beyond the visual system, Oaza Advertising sourced suppliers and oversaw the physical production of all branded materials, including the illuminated exterior signage that marked Muse's presence on Strada Paris, printed menus and all collateral.

NOTE: High-fidelity mock-ups created using authentic production materials.

Print Design

Menus·Business Card·Posters·Print Production

Print Design

Print was central to the Muse experience: from the menus guests held at the table to the posters announcing weekly events and the business cards left at the bar. Oaza Advertising designed and produced the full suite of printed materials: a bilingual food and beverage menu, exterior menu display, event posters, and a double-sided business card that carried the brand's identity into every interaction. All materials were produced in close coordination with trusted print suppliers.

NOTE: High-fidelity mock-ups created using authentic production materials, with backgrounds and staging rendered via AI for streamlined execution and efficiency.

Muse Bistro & Wine Bar — menu print design mock-up

Muse Bistro & Wine Bar — drinks menu print design mock-up

Muse Bistro & Wine Bar — print design mock-up

Website Architecture

Website Design·Copywriting

Website Design

Designed and developed the Muse Bistro & Wine Bar website in WordPress: a digital extension of the brand's warm, cosmopolitan identity. The site presented the concept, menu, events programme, and reservations in a clean, inviting layout consistent with the bistro's visual language. All copy was written in-house, in both Romanian and English.

The domain has since expired. The screenshots used for the mock-ups below were recovered with difficulty from the Wayback Machine archive and can be made available upon request for verification or comparison with the AI-rendered compositions.

NOTE: High-fidelity mock-ups created using authentic screenshots, with grids rendered via AI for streamlined execution and efficiency.

Muse Bistro & Wine Bar — website design mock-up

Social Media & Events

Social Media Templates·Event Covers·Events Concept & Management

Muse had a vibrant weekly life that needed to be communicated consistently and with personality. Oaza Advertising designed a recurring system of daily social media templates, one per day of the week, to create rhythm in the feed and build a recognisable visual presence, alongside event covers and promotional graphics for a full calendar of activations. Over three years, Muse hosted more than forty live concerts, held every Friday night with Oaza Advertising handling everything from concept and artist sourcing to technical production and all communication and promotional materials surrounding each event.

At the heart of the content strategy was the menu itself: a culinary voyage signed by Chef Silviu Furdui. Oaza Advertising built the social media presence around the dishes, desserts and drinks that defined the Muse experience, translating the kitchen's personality into a consistent visual and editorial language.

Muse's Facebook page has since been taken down along with the rest of the brand's digital presence when the bistro closed. The selection featured here is a curated sample of that work: each post a reflection of the visual identity and tone of voice built for the brand. The product photography was created by culinary photographer Victor Arsene.

NOTE: High-fidelity mock-ups created using authentic screenshots, with grids rendered via AI for streamlined execution and efficiency.